Mobile Role in Hotel Distribution

1. Research: find 2 channels for mobile hotel distribution

1) www.lastminute.com
2) www.02.ie/i-mode

2. How do they work?
For the lastminute.com you have a possibility to browse their tickets, flights, and holidays from the handset. There is also a service of SMS deal and flight alerts/
02 is a leading provider of mobile services, offering communications solutions to customers and corporates in Ireland and the UK. They have recently introduces i-mode mobile service, with the help of which a user have an access to a huge range of the top websites at the touch of the mobile button. There are lots pf categories, and one of them is Travel. This service allows to browse, book, and buy the ticket, flight, or a journey.
It includes the site such as Aer Araan, ArgusCarHire.com, eBookers, GoHop.ie, Hostelworld.com, lastminute.com, MyHoliday.ie, Worldres.com

3. How does a hotel participate?
Some hotels are launching their own direct mobile booking services, like Malmaison Hotels, which makes the real-time end-to-end reservations possible via mobile. The service works across all mobile operator networks and on virtually all mobile handsets and devices.
But for the moment it’s mostly the travel suppliers and intermediaries that start introducing more and more mobile services in order to differentiate.