M2B mobile travel technology

Since we talk about mobile distribution, I have decided to comment on both articles that I’ve used during research: “Asia is ready for mobile travel technologies” as well as “Assessing the potential of mobile travel services in Asia”.

Both of the articles argue that it is Asia that is targeted for this distribution channel. It is promising market, with almost billion mobile subscribers, the number that grows by 20% annually. People are constantly on-the-go and quite often have no time to get to PC. They have the most advance mobile infrastructure.

Different marketing activities to encourage the usage of these channels should now be undertaken by travel suppliers and intermediaries. As well as the technology utilized should be adapted to each market.

These will help to increase customer satisfaction, differentiate from the competitors and increase sales.

I think that this channel has a lot of perspectives, and I agree that especially in Asia for the moment, where people are more acquainted with advanced technologies, there is huge market of subscribers, and a lot of businessman. Eventually this market will come to Europe too.