Disappearing front desk




This article describes the new tendency of replacing the old-fashioned front desks with those that resemble tables, podiums, information desks at the mall, and other alternative ways. This is done to add a ‘modern’ wave to hotel, reduce the lines and increase customer satisfaction. One of the peculiarities of this new tendency is to make the clerks more flexible, so that they can leave their desk, or even give them electronic tablets to remove the desk completely.
In addition new electronic kiosks are introduced that allow them check-in without ever talking to a hotel employee.
I think it is a good idea to implement new front desk strategies in your hotel, to stay up-to-date, still kipping in mind that the changes in customer habits will take time, and still the majority prefers old-fashioned face-to face contact, and no new technologies could replace it. The best way out is to have contingent and coherent mixed style.