Thursday, April 05, 2007

Hotel Affiliate Programs

What are hotel affiliate programs? How do they work? Where do they fit in the distribution channels?

Hotel affiliate program fits into modern trend of affiliate marketing. An affiliate is rewarded for every visitor, or subscriber, or a customers, and as well as all the sales provided through his effort is rewarded. There are different types of the compensation or commission, e.g. based on a certain value for each Impression (CPM), click (Pay per click), registrant or new customer (Pay per lead) or (Cost Per Acquisition / CPA), sale (usually a percentage, Pay per sale or revenue share), or any combination of them.
It’s a ‘pay for performance model’, meaning there is nothing paid to affiliate, until there is a result, besides for the initial setup.
The hotels also start using these programs:
Hotels.com: http://www.ian.com/, a division of Hotels.com. They have a real expertise in these fields, and provide the partners with cutting edge technology, highly competitive travel products from all the domains and industry leading support, such as University, 24/7 global call center sales and Customer Care Support, highly trained Account Managers to answer any questions you may have, Search Engine Optimization support, Online Statistic package.

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