Wednesday, November 08, 2006

Travelocity Incentives Gives the Gift of Travel with Launch of Hotel Gift Cards

Travelocity, the American sixth largest online travel company, based in Texas, has recently launched Travelocity Incentives, a unique brand for the moment in the travel industry that represents an entirely new distribution channel, which is based on selling travel gift cards.
These gift cards of $25, $50 and $100 value are sold online and in more than 1000 retail locations and lets customers redeem them at more than 30000 hotels worldwide in more than 140 countries.
This is a real step forward in selling travel offer, and makes it easier to purchase and share the gift of travel, letting people decide at a convenient time for them which hotel to chose.
This completely new distribution channel has a great potential to develop in the future.
Too read the article: http://www.wiredhotelier.com/news/154000470/4029341.html

1 comment:

eac said...

Good start but need more than a general opinion. What is the industry impact of this tactic by Travelocity?