Nonstop Growth for Online Travel
This article is emphasizing on the online travel booking as the main source of revenue that is 39% of all travel revenue by 2011, according to report from JupiterResearch.
This article shows the importance of the Internet travel distribution channel and proves with the results obtained by the research that it will continue gaining power, as the customer purchasing power grows, products online become more sophisticated and compliance is enhanced.
This article confirms how it is extremely important for a hotel or an airline to have its own online reservation system, as well as other online channels of distribution.
2 comments:
Thank you for your recap of the article. What is your opinion of their perspective?
I also thing that with the new "digital" generation growing up, the Internet channel will become one of the most important. People will buy from their notebooks, computers,palms or telephones.
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